When determining your pagerank, search engines will look at your link activity. Don't fret if you are unsure of how this all works. Read on to find out more.

Links that point to yoursite are known as inbound links.

Outbound links are the links you add to your site, that point to external sites.

Links that direct the visitor to pages and articles within your site, from your site, are called internal links.

Reciprocal linking is a basic link swap. This is when you like someone's site and they like yours, so you decide to swap links. They are not as valuable as one way inbound links.

Search engines considers many factors when deciding on your site's page rank, but one of the main things they look at is how many inbound links you have, compared to outbound links. You should be careful not to have many outbound links and only a few inbound, as this will have a negative effect on your page rank, which could mean less sales.

Although many people spend a lot of time writing articles and submitting them to get traffic and links, there is a far easier way and it is called 3 Way Linking. It is amazingly effective and worked for me, by getting my unknown site to the top of Google. This resulted in my being able to get out of debt and focus on things I really enjoy. 3 Way Linking is a very special technique and works for all sorts of niches. A lot of people have already experienced superb results.

So what are 3 Way Links anyway?

As you know, normally when setting up a reciprocal link to a site, you link site A to site B and vice versa, whilst this is no bad thing, Google much prefers one way links and will reward your site with a higher page rank if you have these one way links coming in. Three way linking uses three different sites from one niche. Site A links to Site B, Site B links to site C and site C links back to site A.

Three way links are extremely high quality, as each site receives a unique link.

In conclusion, this strategy is a lot more helpful and effective, than spending time chasing down reciprocal links. You don't even have to find three way links manually, as there is software that can do it all for you. Basically once you have spent 5 minutes setting it up, you can set it and forget it. When you check back you will see an increase in page rank, traffic and sales.